What Is SEO Data and How Is It Useful?

In recent years, the importance of data has become entrenched across various industries. Businesses rely on data for different things which are often based on their unique challenges. Generally, data enables companies to make informed decisions, generate accurate results, create winning business strategies, and enjoy several other business benefits. 

Nowadays, the question of “what is data analytics” is very common, especially when concerning search engine optimization (SEO). In short, data analytics helps companies properly analyze data and when applied to SEO, marketing experts can transform large data sets from various external sources into useful insights for effective marketing. Here are the different types of SEO data you can gather and how useful they are. 

Keyword Rankings

Organic ranking efforts involve integrating relevant and popular keywords into your posts for better Google search results. Keyword rankings paint a fair picture of your business’s position on search engine results pages (SERPs) when users search for that particular keyword. These keywords may vary based on unique business needs and industry differences. For instance, if your business is in the real estate industry, some essential keyword examples can be ‘how to find a realtor or “finding a real estate agent.”

Businesses may be tracking the same set of keywords. So, measuring your position through keyword data can be a great way to determine where your business falls in a competitive industry. For this, you’ll need a keyword ranker that helps run different types of analysis, including how your keyword rankings change over time. With this, you’ll better understand your audience’s interests, changes in customer behavior trends, etc.

Organic Traffic 

About 93 percent of all online experiences begin with a search engine. This has made SEO services a popular resort for businesses to improve their ROI and consistently reach new potential customers. Finding professional SEO services is as easy as a quick Google search. For instance, a search for “Brisbane SEO quote” is the best way to contract expert SEO consultants on Brisbane’s digital market. SEO services can improve the growth of your business by increasing your website’s visibility and potential to generate traffic.SEO traffic can come in two basic types: organic and inorganic traffic, including paid ads. Organic SEO traffic refers to all search results orchestrated by a user entering a query into the search engine. Paid ads, on the other hand, are also helpful but require significant SEO investment.

It’s also worth noting that organic SEO may take a long time to enjoy the best results. However, many businesses professionals tip organic traffic as the best and most sustainable option to measure their online success. Therefore, adding organic traffic to your business’s key performance indicators is a good idea for your SEO strategy and overall marketing campaign efforts. 

Backlinks

Backlinking should form an essential part of SEO efforts. As a general rule, businesses enjoy more traffic when they place more backlinks on their pages. It’s not surprising that the top results on Google’s SERP have 3.8 times more backlinks than those below the SERPs. The more you link your pages to related backlinks from websites with good domain authority, the better your chances of scaling your search rankings.

Bounce Rate

Google defines bounce rate as the percentage of all site sessions in which users viewed only a single page or performed only a single request to the Google Analytics server. The main focus is to reduce the bounce rate so business users can spend more time on websites and interact with multiple pages—the higher your bounce rate, the lesser your chances of ranking high on Google. Your business can reduce its bounce rate in several ways, including personalizing your site’s user experience and interface. All in all, SEO data comprises traffic, impressions, page rank, etc. In today’s big data era, using data analytics solutions to improve efforts our business’s SEO can never be a miss.