Top 5 Things to Consider Before Opening a Restaurant
Opening a restaurant is a business dream that many have but few are able to fulfill. It’s not surprising, considering how many factors can affect whether your business will stay afloat. If you’re truly passionate about opening one, then you should go for it, while also being mindful of all the responsibilities you need to take. These are the top five things to consider before opening a restaurant.
1. Concept
You need to have a sound concept in mind. If you’re thinking too broadly or emulating already-successful businesses, you might find that you have trouble sticking out. Your restaurant’s concept should be feasible and alluring without being gimmicky. If you’ve noticed that your community lacks a certain kind of cuisine, this is your opportunity to fill a void. It doesn’t have to be too far out of the box. For instance, there could be plenty of local places that advertise themselves as “Mexican restaurants,” but you could stand out by offering truly authentic Mexican cuisine.
2. Location
The fate of your business can largely depend on where it’s located. You want to be in a place that’s easily accessible and noticeable. If you’re too isolated or around too much competition, it’ll be easy for you to be overlooked. Take your time to find a proper location for your business. You don’t want to snatch up the first available real estate only to have it backfire when you realize just how little business viability it is. Also when thinking about the location and the physical building itself you should consider what kind of build-in facilities it has, you might have to look into a commercial refrigeration service if the fridges don’t work for example and it is a bit of a fixer-upper but in the right location. The quality of a fridge can affect the products being chilled/frozen due to being stored at incorrect temperatures if you have older fridges which can introduce the possibility of food poisoning which can be a serious issue for a newly opened restaurant.
3. Staff
You’ll need some extra help with your business. Your staff size will vary depending on the size of your operation, but you need to make sure you have trained and trustworthy individuals. The people in the front and back of your business need to be able to work in sync to achieve the best possible results. Even if you’re new to running an eatery, it doesn’t mean everyone on your team should be.
4. POS System
A point of sale (POS) system is a major consideration for your business. When choosing a POS system, you need to consider things like speed and ability to handle data. You don’t want to risk getting one that could malfunction during a busy service. By choosing a POS system that works, you can make your business run all the more smoothly. To try and ensure you find the best one, you could always look for the best point of sale systems in Australia or wherever your restaurant is opening. That way, you’ll know you’re using a reliable system.
5. Marketing
Promoting restaurants requires a special touch. There should be plenty of promotion on the internet via social media. You should also spread the word in local newspapers and on radio stations. You should also get involved in your local community and promote your business by doing things like running charity drives.
Anyone who’s opened a successful eatery knows that it can’t work just by pure chance. They need to take the time to really plan things out and decide what will and won’t work. As an aspiring restaurateur, you need to be honest with yourself and take as much time as necessary in order to get your business off the ground. By following these tips, you can feel so much more confident in your future eatery.
One Comment
Paula Ball
Good things to think about. I wonder what percentage is of success & failure.