Delivery Services Capitalize On Local Meat Trends
Recent years have seen a revolution in how Canadians eat. From coast to coast to coast, there has been a massive, resurgent interest in locally-produced meat. Perhaps in response to a growing awareness about industrial farming practices, more and more consumers are hungry for ethical alternatives.
While these changes are obvious on the menus of high-end restaurants, some of which have taken to advertising the exact farms they source their meat and poultry from, these changes have also been felt at the grassroots, with regular Canadians becoming increasingly interested in where their food comes from. Where previous generations were content to pick up whatever was on sale at the supermarket, quantity over quality is no longer the case, and young people especially are willing to pay extra for better quality meat that has been produced in an environmentally responsible way.
The result has been that the focus on using fresh and ethically-sourced and produced food products is no longer a trend, but a shift in the mindset of consumers that is affecting how they shop and eat. If these trends continue, fresh, locally produced food seems set to lead the market for the foreseeable future.
At the same time, there has been a seismic shift in how people buy. Increasingly, young consumers are abandoning brick-and-mortar shops in favor of purchasing online with shops. It was only a matter of time before entrepreneurs realized there was a huge opportunity to be had in bridging these demands by providing online meat delivery options that connected local producers with potential consumers.
The end result is a coming shakeup of how Canadians shop for meat. In Ontario, for example, there is a service that allows anyone anywhere in the province to get mail order beef, chicken delivery, and even premium steak delivery with next-day service to their house, apartment, or place of work, and can even set up recurring orders (those who are interested can stop by truLOCAL to learn more about how this service works). You can also research reviews online that compare the various online shops that deliver high end meats to your door as well as reviews that ask the question ‘is ButcherBox worth it?’ in terms of plans, pricing and more.
This does not only affect consumers, though. For local farmers who have decided to invest in making their operations more environmentally friendly, sustainable, and responsible, it opens up markets in the city that may have been harder to cultivate before. And those who decide now to invest in what is rapidly becoming one of the fastest-growing areas of investment for some of the largest tech firms in the world might find themselves well-poised to take advantage in one of the biggest food industry developments of the decade.
The impacts of these developments may well be far-reaching. As consumers become more aware of the importance of sustainable food, and as ever-larger portions of the economy move fully online, this is probably just the tip of the iceberg. As technology continues to give us greater and ever-more powerful ways of connecting producers to consumers, the only limit to how much a business can grow will be how big its imagination is.