6 Tips for Promoting Your YouTube Channel and Get More Views
In a world that is becoming almost totally dominated by videos, getting more views on YouTube should be a priority for every content marketer. Also, YouTube is the second largest search engine and the second most visited site on the internet. And if you think that YouTube is a platform only meant for gamers, you will have to think twice.
You are not alone if you are hesitant to focus your effort and time on a channel that does not drive ROI. Many content marketers are under tremendous pressure to meet short-term goals and want to skip YouTube to invest in other things. This can be due to the fact that without a good volume of prospects, you will never be able to meet your long-term goals. Therefore, you have to create content that builds attraction and improves your brand recognition, and YouTube is the best place to start.
The following are tips to help you promote your YouTube channel and get more views:
Before you start promoting your YouTube videos, it is vital to ensure that the videos themselves are well-produced and are of high-quality. This means that you must have a good quality camera, the best YouTube microphones, tripod, lighting and video editing software.
Create excellent content
This should be the first thing to do; in fact, you have to make excellent and unique content. Remember that the best way to promote your channel and increase the number of views is by creating videos that people will want to watch throughout. It is all about the value, so if you are not willing to give value to your viewers, you are not fit for content marketing. Therefore, communicate with your customers, discover what keeps them awake and use that to update your videos.
Plan your video
You must have a plan even before you begin making the video for your channel; create a storyboard showing every scene of the video. Deliberate the message you want to deliver to your customers and plan where the video will have a CTA. This is vital as you will need people to do something after watching the video; besides, this is a form of marketing.
Get familiar with YouTube Search Engine Optimization
Just like Google, YouTube is a search engine. Therefore, it uses many ranking signals to organize its search results. To get more views and promote your channel, it is crucial to understand SEO.
To start, you will need keywords. Without them, what are you optimizing for? So start by creating a list of all the things you want to address, type them all into the YouTube search bar. As usual, this site will generate a list of suggestions. Every one of them is something that has been searched many times by YouTube users. So every word you see there is a great candidate for a target keyword.
Encourage your audience to subscribe
Remember that your current customers are the best new ones. So, you can significantly benefit your business by retaining the existing clients, and the same applies to YouTube. Therefore, to get more views, it is vital to encourage your viewers to subscribe.
The best way to do that is to ask them at the beginning of your video and remember to prompt them to turn on the notification bell if they have subscribed. That way, they will be the first ones to be notified each time you upload a new video.
Remember Metadata
The metadata guidelines on YouTube highlight two things when using keywords, choose quality over quantity and be authentic. These two rules apply to tags and categories; therefore, you should only include tags in their section, not the video description. And to help YouTube know who to suggest your videos to, you must include one or more categories.
Use guest YouTubers
Just like influencers and guest posting, people with their personal followings can significantly help you increase your views. And just like guest posting, guest YouTubing can attract users with business names and offer different and distinct perspectives to your industry scope. Therefore, it will be a good idea to provide a link to one of your YouTube videos in your description box and create a mutual relationship.
Bottom Line
It can take time to gather views for your YouTube videos. The platform has its pros and cons. To ensure that quality video content reaches your audience, consider creating an active subscriber base, getting sponsors for your channel, using guest YouTubers, planning your videos, and creating unique and excellent content.
