This Is How To Make Killer Travel Vlog Content
It makes sense that when your audience consumes travel content they will want to see as well as read about the locations you are visiting. Of course, great travel pictures are a wonderful way to allow your audience to see a visual representation of places you have been, but even better than that is included video. Indeed, by creating video content centered around the locations you are visiting you can reap all kinds of benefits including but not limited to more traffic and better engagement, as well as creating a YouTube, Insta Reels, or other video-based social media platform following. The good news is you can get an easy-to-follow guide on how to make winning travel video content in the post below. Keep reading to discover more.
Consume other travel video content
First of all, if you want to make great travel content that will boost traffic to your site, YouTube or TikTok channel, then you will need to begin by watching what is already out there. Indeed, consuming content on the location you are visiting before you make your video will provide you with several crucial benefits.
The first of these is that it gives you a good idea of what is already out there, which can both help guide your decision on what to focus your video on, as well as show you what is trending, and popular. Secondly, by checking out the previously made content on a location you will be able to assess what you are up against which can help you decide how to approach your location.
Make your video about a specific place or attraction
Some travel vloggers are happy to document their day moment by moment, and then edit this down into a ‘day in the life’ style video. However, these never do as well as content that is based specifically around a single location or attraction.
For example, a single location may be a city, town or village, a specific area (usually well-known) within that city, town or village, or even a specific attraction such as a museum, or theme park. You may also like to focus your videos on location combined with another factor. For instance, you could film yourself visiting the 5 best street food vendors, or the 5 best galleries in a city or specific area.
Indeed, videos that have this kind of focus are much more popular with viewers because it makes it easy for them to access specific values. After all, if they watch a video on a specific museum they know they will get info that is relevant to their trip there. However, if you film your whole day, and only part of that is going to that museum it makes it much harder for your viewer to find and access that info.
Short and sweet is good when it comes to travel videos
While you may have enough content filmed to make your own 2 hour-long documentary, being concise is what will work when it comes to travel vlogging content. This is because viewers are used to watching videos of around 2 mins and under, so any longer than that and they are likely to click away even if there are some great nuggets of information still to come.
It’s also a good idea to limit each section of your video to around 20-30 seconds each, as this will make sure that it moves along enough to keep your audience interested. Do remember this when it comes to filming your videos too, and try to capture short video clips of no more than 10 seconds that you can edit together to create your video.
Invest in the proper equipment
While we all have video cameras in our pockets with smartphones these days, unsteady m blurry, and generally poor camera work is going to make your travel video less desirable among the sea of other options. That is why it pays to invest in the right equipment.
First of all, purchasing a tripod for your smartphone is a good idea because it makes it easier to stabilize your shots. You might even want to splash out on some lenses for your smartphone such as a fisheye to give you some more interesting shots.
If you are looking to get some great distance and aerial shots of your location then you’ll need a drone like the Matrice 30T which is powerful and portable. The benefit of this is that you won’t have to sacrifice quality or performance while making sure your luggage stays light as you travel.
Feature a variety of people in your video
While you will undoubtedly be in your travel vlog, it can also make your content more interesting by adding other people as well. This may be the other people that you are traveling with or that you meet along the way. Locals are always a great perspective to include, especially when they can offer insights and recommendations that are unique.
Of course, just like with everything else you include in your video it’s important to make sure adding others also adds value. With that in mind, rather than just getting them to give you a wave, be sure that you ask the questions relevant to your location.
Don’t forget about great audio!
Last of all, when it comes to producing high-quality and high-performing video travel content, you need to also think carefully about your audio. Indeed, you have two aspects of audio to consider. The first is you talking which you may wish to record live or you may wish to do a voiceover in the edit.
The next aspect of audio that you will need to consider is recordings of people or sounds you encounter on your trip. You will only have a short, one-off chance to get these so you must do everything to make them as high quality as possible. One option that can help is to invest in a mic so you can improve the quality of the audio as you take it in the field.
