All business owners want more customers, and that often comes in the form of getting more traffic to their website. There are lots of different ways you can increase traffic on your website, but here are some of the best.
Paid search, social media advertising, and display advertising are all great ways of attracting website visitors, building your brand, and putting your website in front of more pairs of eyes. Adjust your strategies to match what you’re trying to achieve. Do you want more traffic, or do you need to increase conversions, too? Each paid channel has its advantages and disadvantages, so think carefully about your goals.
If you want more traffic to your site to generate more sales, you will need to target high commercial intent keywords as part of your paid search strategies. Competition for these search terms can be high but the payoffs can be worth it. For help, you can use a PPC agency.
Use Social Media
You can’t just create great content and hope that people will find it. You need to be proactive to get traffic. One of the simplest ways to drive more traffic to your website is to use social media. Twitter is perfect for short links, whereas Google+ can help your site to turn up in search results. Depending on what your business does, you might get great results on image-heavy social media sites like Pinterest and Instagram.
Mix It Up
Unfortunately, there is no one way to guarantee content marketing success. Because of this, you should make changes occasionally, such as mixing up the length and format of your content to make it as appealing as possible to more than one kind of reader. Try out some shorter, news-based blog posts mixed with long-form content, video, infographics, and data-driven pieces to get the best results.
Write Great Headlines
Headlines are one of the most important parts of your content. Without a strong headline, even the highest-quality blog posts won’t be read by anyone. Work to get better at writing great headlines. It can help to write several different headlines and then choose the one that you think will work best to attract attention and encourage people to click through. Headlines are very important.
Pay Attention to On-Page SEO
SEO can seem confusing and overwhelming, but it’s very important. Optimizing your content for search engines is an incredibly valuable and worthwhile use of your time. Make sure you are making the most of everything you can, including image alt text, internal links to new content, and meta descriptions. Optimizing for on-page SEO doesn’t have to take a long time, and it will work to help boost your organic traffic.
Target Long-Tail Keywords
Do you have the high-intent keyword and popular keywords all planned out? Next, you should target long-tail keywords. Long-tail keywords make up the majority of web searches, so if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out on potential traffic.