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Savvy Library

Simple And Savvy Marketing Tips

If you are growing a business from your front room or trying to produce a marketing campaign for your small to medium company, then you need to ensure that you use a variety of hacks that will not only save you money but can also free up your time for other business areas. When it comes to launching a marketing campaign, many businesses are guilty of investing a lot of time and effort into producing tools that only last for a few months or one season. So, if you do not want to fall at this hurdle, it is up to you to get smart and try to consider how you can produce a campaign that is not only effective at generating leads, but also produces the results you want for several months at a time.

Live your brand

As any good business owner is fully aware, if you are going to raise your business profile and launch a full-scale marketing campaign then you need to create a logo and live your brand first. When it comes to building a brand, you will need to consider which of your business values and ethics you feel best marries up with your business and brand efforts, and launch this as your brand promise. Next, you can start to work on your logo and brand colors to ensure that any customers or clients associate this with you. Finally, if you are going to launch your brand, then you need to make sure that any sales materials (such as a Branded Notebook as one example), social media channels and even your company website are created using your brand as the key template. Failing to be consistent will damage your overall reputation, meaning that your customers may respect you less and look to your competitors to do business.

Get networking

If you are just starting out and want to gain new and prospective clients, then it is vital that you get out and about and start networking so that you can grow your book of contacts. All this requires is you attending a few talks, trade shows and fairs each year so that you can meet and greet a huge variety of people and raise knowledge of your company. Make sure that you produce some promotional products to hand out such as magnet buttons. This is a simple and effective marketing tip as you are sure to gain new leads and increase awareness while making contacts that will stand you in good stead for the future. You should always make sure that you go to a manufacturer you can trust so check out GetYourPromotionalProducts to find the best and cheapest place to get your promo products from.

If you are a small business owner and are looking to grow your profile, then you will need to pay attention to your marketing campaigns. Luckily, this is relatively easy to do. Make sure that you live and create your own brand and be sure to make this uniform across all your materials. Be sure to get networking and try to connect and interact with other contacts in your area, as these could prove to be key business partners in the future. Remember that you do not need to spend a fortune on your marketing efforts, all you need to do is get savvy.

6 Comments

  • Rust

    Good information, especially the networking tips and advice. I have been thinking about starting my own little shop and this advice will come in handy!

  • Karen Jaras

    I am ready to start a new business again after a major life change. Not sure exactly what I want or how to do it, but making lists and working hard to make my dreams come true. Thanks for the info!

  • Jayne

    Logo and branding are the foundation for a successful business.

    If you don’t invest in those, you will definitely struggle.

  • Calvin

    Always good to be consistent and follow by working smart and not too hard. Business grows with time exponentially.

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