No single business wants to experience dropping sales. It is a nightmare. It is not just the sales team concern. Many things can go wrong with a dwindling sales report for any business. With technology, companies that use social media successfully are bound to report better sales.
Many market research exercises prove that social media is an excellent platform for businesses to interact with clients, both current and potential since almost everyone has an account or more. Twitter, Facebook, Google Plus, Pinterest, and Instagram all command a substantial following. A good social media presence can boost your sales to unimaginable levels. If you need help or you are not familiar on how to improve your social media presence contact an expert such as Digitawise. If you don’t have a budget, here are some tips on how to go about it, which were provided by their team of professionals:
1. Identify your objectives and goals
Understanding how each platform works is a great way to make it on social media. Since various networks have different operations, purpose and audience, get to know what you wish to achieve and reach. Even before your first post, think about what you intend to accomplish or what you are after.
2. Present yourself as a human being
Operating a pseudo account will never work with many businesses. Your audience needs to feel that they are dealing with a person for them to be responsive. You cannot splash products or links online and expect positive results. Engage with your audience, be gentle while at it. The audience connects easily to fellow humans and will want to know you more, read your articles and visit your website.
3. Understand your clients/ audience needs
A better understanding of your audience needs allows you to interact intimately with them. Create or tailor your products to meet their exact requirement. When the clients’ needs are met to their fulfilment, you win them.
4. Produce valuable and educative content
There is a lot of material available on the different social media pages. If you want to influence and convert your audience, offer value. Some educative pieces in your niche will go a long way to winning the trust of people interacting with you online. If you are the go-to person in your niche, rest assured you will get more sales.
5. Tackle customer complains, concerns and opinions efficiently
Mistakes are bound to happen in any business. When they do, ensure you handle them amicably and efficiently. Listen to your audience input. Whether you implement or not, just pay attention.
6. Use clear pictures and videos
One of the appalling sights on business pages is the use of low-quality images. Pictures speak a thousand words. Invest in a good camera or photographer. While clear, well-done graphics and photos will make your products attractive and sellable, bad images do your efforts a great disservice.
7. Have official pages, contacts, and website.
The growth of subscribers on social networks goes hand in hand with the increase of scammers. Winning the trust of your audience is one sure way of boosting your sales online. Once a potential client feels safe working with you, they can trust you with their cash. Official business pages give your audience the feeling that you are here to stay. Link your profile to your website as well for ease of access and to build your credibility.
8. Share your accounts
One way of reaching a bigger audience faster is by sharing your accounts with your network, who will in turn share with people in their chains. That is the whole basis of social media. Networking. Do not spam or appear intrusive, but ensure the word is out there.
Social media networks are one of the cheapest and fast ways of boosting sales. However, use it with caution as it can bring down a business if not properly used.