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Are You Really Getting a Deal? 5 Tricks Businesses Use to Fool You

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Getting a good deal on products you buy really isn’t as easy as you think it is. Over time, businesses have gotten pretty savvy at developing ways to fool their customers and according to the latest market news, even McDonald’s is being criticized for trying to make you think you are getting more fries than you really are. You may not be aware of how businesses are trying to trick you now, but you will be after looking at these five ways you are being fooled. Keep your eyes open and you are sure to spot more!

1. Incomplete Prices

At one point in time, airlines were famous for this. However, most people now realize that meals are no longer included and that the base fare for a flight doesn’t always include taxes and airport fees. This is called “unbundling” and the Feds have cracked down on this highly questionable practice in the airline industry that enabled some airlines to advertise totally unrealistic prices. However, many stores still do this when giving you the price of one part of a product that necessitates other pieces to work.

2. Packaging Gimmicks

Then there are packaging gimmicks that McDonald’s has recently been accused of. One former employee came forward and explained how employees were taught to pinch the containers for French fries to make it appear as though the carton was full. In actuality, it was about half full and oddly, few people questioned it. Other employees and former employees have since come forward to tell the same story, which Mickey D adamantly denies.

3. Beware the “Great New Look” Labels

Then there are those companies that cut the total amount with the “Great New Look” prominent on the label. In reality, the product is the same but may be smaller. Salad dressings and juices are two great examples of how this works. Yes, the container and packaging are new but so, too, is the amount you are getting. A half-gallon which should be 64 ounces may only be 59 ounces when placed in the new jug. Always check sizes to ensure you are getting what you think you are paying for. You are usually paying more for less.

4. The Great Mark Down Illusion

Then there is the mark down illusion many retailers mislead you with. They mark up a product for a short period of time, only to bring it back to where it was and maybe even a little higher than that! You will see it advertised as being marked down, but you really aren’t getting a deal after all. You may even be paying more than you did last time if you aren’t paying close attention.

5. Watch for That Telltale Asterisk

Then there is that telltale asterisk. Whenever you see an asterisk on a label, take the time to read the fine print. You may not be getting everything you think you are getting, especially when all the items pictured on the box aren’t included. It would be interesting to do a survey to find out just how many consumers have been fooled in this way, but a good estimate would probably tally to tens of millions, if not more.

So, are you really getting such a good deal? A savvy shopper learns the ropes and watches for these tricks. If you think about it, you’ll probably recognize dozens more ways in which businesses will try to trick you, so stay on the alert and you will get a good deal – a for real good deal.

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7 Replies to “Are You Really Getting a Deal? 5 Tricks Businesses Use to Fool You”

  1. Cathy Jarolin says:

    Thank You so much for Sharing these Hoaxes that retailers use to make us think we are getting a Bargain.. I shop online and it is much easier to check pricing on certain items that I am interested in.. Have a Great day!

  2. Toni Sprouse says:

    Thank you so much for making us aware of these tactics!!

  3. Toni Sprouse says:

    Thank you so much for making us aware of these tactics!! This needs to taught in high school to prepare our young people!

  4. Great tips! I’m aware of most of these and my favorite is the juice bottles..look on the bottom. They raised the center of the bottom of the juice bottle so you are getting less. They’ve done this on cosmetics as well as if the prices weren’t high enough.

  5. I didn’t know about some of these! I’ll definitely keep them in mind when I shop from now on. Thank you for sharing this.

  6. Jerry Marquardt says:

    Thank you so much for the great tips and pointers on getting that great deal! I appreciate all the information that transpires on your fine blog.

  7. These things always amuse me! Every now and then I’ll be in such a hurry that I forget to pay attention and then catch them after I leave. That always angers me! There are also a ton of psychology tricks stores and restaurants use to make sales and such (the same casinos use).

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