Avoid These Supermarket Buying Baits and Save More on Food
You’ve probably experienced going to the supermarket for a handful of items, only to find yourself leaving with a whole cart of stuff! Aside from the fact that some people don’t have a grocery list to know exactly what they will buy, most supermarkets have devised clever ways to encourage customers to buy more than they plan to. Allow me to help you avoid these supermarket buying traps, so that you can save on your food purchases.
Is saving on supermarket purchases difficult?
Saving on your purchases doesn’t have to involve rocket science. A few simple changes can already help you spend wisely on everyday purchases.
You may use available tools to develop wiser spending. For starters, websites such as www.okcalculator.com offer free online calculators to help you manage your spending habits. You may also write a journal of your income, bills, and expenses to monitor your finances regularly.
Supermarket Buying Baits That You Need To Avoid
Before your next trip to the grocery, take note of these seemingly foolproof baits that big supermarkets use to lure unknowing consumers to buy more than what they need:
1. Fresh produce are placed at the entrance.
Have you noticed that most big-brand supermarkets put their fruits and vegetables section by the entrance? That’s because it creates an image that the supermarket serves fresh and healthy food. As a result, consumers will feel less guilty buying more food, since the entire grocery store seems to be promoting a healthy lifestyle anyway.
Surprised? According to sources, people who generally buy fresh produce will eventually spend more in the supermarket whose entrance starts with the fresh section.
2. Necessities are found in the back aisles
Have you noticed that the meat and dairy section are usually placed at the back of the grocery? That’s because supermarkets are designed to expose you to the rest of the products before you reach the bare essentials.
3. High-profit products are positioned front and center, with lucrative deals
As you enter most major supermarkets, you will be greeted by a huge display area where you see some big sale items. Many of these products are sold in bulk – usually in the form of “buy one, take one” or heavy discount deals. Meanwhile, other groceries put small products near the cashier – say, a pack of gums and mints.
Chances are – even if you’re not planning to buy them – you will have the urge to pick a few items from this shelf.
4. Branded products are placed near complementary stuff
Don’t be surprised to find your favorite brand of peanut butter beside a shelf of bread products. That’s the supermarket’s way of enticing you to buy products that complement the others, even if you don’t have any intention to purchase them.
Call it clever marketing, because a huge chunk of customers will probably grab a jar of peanut butter on this aisle without even looking at other alternatives that are actually cheaper!
5. Aisle ends are stocked with products that generate higher profit
Some people don’t immediately cut into the aisle sections; instead, they walk by the supermarket hallways perpendicular to the aisles. That way, they can browse the contents of the aisle in only a few steps.
Supermarket execs know this, and so they use the ends of the aisles to put products that will bring them more profit. In short, grocery items placed on aisle ends are usually higher priced than similar products. This is to create a better self-service experience for their customers. Did you know that the self-service principle exists online too? For more information why not check out https://www.salesforce.com/products/service-cloud/what-is-self-service/, it does a great job of explaining self-service!
All of these traps and baits won’t matter if you have the willpower to say no. Don’t let these supermarket buying traps fool you – stand your ground and stick only to what you need to buy!
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Image source: https://pixabay.com/en/shopping-bottle-woman-grocery-2411667/