Getting your company name out there can be challenging. USB business cards can be an effective way to combine business operations and branding. Here’s how.
What is a USB Business Card?
A USB business card offers the benefits of a traditional paper business card, but turns it into a useful tool. Here’s why that’s valuable for brand promotion:
High Brand Visibility
USB business cards are an effective way to get people used to seeing your company’s name and logo. It also makes them easy for them to contact you, since your company’s contact information is readily at their fingertips.
In a world where every business has to compete on a global scale thanks to the internet, brand visibility can feel like an uphill battle. But half of that battle is just getting your name out there and being seen by the right people – your future customers. USB business cards help you accomplish that. Then, next time they’re thinking of making a purchase, your company will be at the top of their mind.
They Combine Branding With a Useful Tool
While brand visibility is important, it’s also not enough all on its own. It’s no longer enough to simply be seen by your customers. Customers expect a lot from companies nowadays. With social media, free web content, and free trials prevalent, it’s become the norm for companies to offer themselves as an asset to their customers even when the client hasn’t purchased anything yet.
That’s exactly what USB business cards do. When you give a prospective client a USB business card, you’re giving them a useful tool they’ll use again and again. This will leave a good impression in their mind. They’ll remember you as a resource to them. So next time they have questions in your field, they’ll know they can turn to you.
They Communicate Efficiency
Clients like companies that know how to multitask, and that’s exactly what USB business cards do. This sends the message that your company is focused on maximizing efficiency and takes your work seriously.
Clients Will Actually Keep Them
Do you know where most traditional business cards go? That’s right, the trash can. Or tucked into a purse or wallet, soon to be forgotten. USB business cards don’t have that problem. Because they’re a piece of technology that’s actually useful, they have much longer sticking power, and that means potential clients will hold onto them longer and will be reminded of your company further into the future.
They’re Less Expensive Than a Full Ad Campaign
True, you’ll pay more up-front for USB business cards than you would for traditional business cards. But that’s not what you should compare the cost to. Instead, compare the cost of USB business cards to the cost of a full advertising campaign. Consider the return on your investment simply by having USB business cards on hand to offer to clients and business partners. Viewed from that lens, they’re an extremely approachable and profitable investment.
USB business cards can be a valuable part of getting your brand’s name out there.