As a food blogger, you love sharing your love of new recipes and great restaurants with readers all over the world. When you write about the best spices and taste combinations and trending products of the culinary world, you feel like you’re preparing something special for your audience, the same way a chef does when they’re creating a new dish. You’ve always had a lot of loyal readers, ever since the first ones were your friends and family, and lately, you’ve been thinking of attracting a larger sector of the population now that they’re getting older and appreciating the culinary world. We’re talking about Gen Zers, of course, the youngest sector of the American population. Of course, understanding the behavioural traits of this age group is a fantastic way of working out how to attract them to a particular business. Using Market Research Minneapolis into understanding what compels action in these Gen Zers is the key to driving it.
They’re that generation that’s spending all their time on their phones checking Snapchat, and they’re also highly political. So how do you change up your blog so that you can get their attention, too? Here’s how.
1 Optimize your site for mobile
The first thing you need to do is make it easy for readers to read your content on mobile. Think about it: Gen Zers spend 5.9 hours a day on their phones consuming content. So if you want them to take your tips seriously, it’s just as important to know about how to fit your blog posts on a phone as it is to know how to differentiate between good and bad cooking oils. You can’t have Gen Zers having to zoom in and out to look at pictures or to be able to read what you’re showing them.
According to ManoByte, it’s important to know the difference between a site that’s merely mobile-friendly and one that’s optimized for mobile. They explain: “A mobile-friendly site will shrink the size of the pages of the site to be viewable on mobile, but it will not be optimized or designed in a way that drives mobile conversions. An optimized site provides bigger navigation buttons, reformatted content, and optimized images that will appear when the site identifies that the user is on a mobile device.”
For some great tips on how to optimize your site for phones, check out this article.
2 Get on social media–especially Snapchat
One of the most important ways of getting the attention of Gen Zers is by being active on social media. Every time you write a new blog post, you should share it not only on your blog, but also on Facebook, Instagram, and Snapchat. Especially Snapchat. Teens and college students prefer Snapchat over other platforms (88 percent there instead of 81 percent on Facebook), and even though this platform isn’t as business-friendly as the others, it’s worth getting on there. Especially since you’re talking about food, you can create a lot of fun videos. For example, a video of something cooking on a skillet and the text saying, “What’s cooking? Oh, just an awesome new blog post!”
In recent years, apps like Snapchat has been the go-to place for users to create videos, as well as sending photos to their followers. It has been hard for another platform to even come close to the success of Snapchat, until the recent rediscovery of TikTok. A video streaming service that allows users to create lip-syncs and comedy and talent videos, TikTok has grown in popularity amongst this generation. By setting up your own account and creating food-related videos to share with your followers could persuade them to visit your blog in no time, and this could be made easier with the help of sites like TokUpgrade. TokUpgrade is the top TikTok Growth Service Without Bots that can provide your profile with genuine followers, helping your account to be one of the most popular ones on the platform. This should see your blog to receive more traffic at a significantly quicker rate.
Additionally, engaging more with your readers as much as you can on social media. Gen Zers want to be taken seriously as an audience, so offering to let them write a blog post for you, or answering their queries immediately on Twitter, will be appreciated by them. To learn more about ways to engage with your social media audience, take a look at these tips from Simply Measured. Involving influencers on Instagram is a good idea, too as they are some of the most powerful marketing tools out there. So much so in fact, that many an influencer marketing agency has been born in response to the success these figures have in selling products, whether this is a new recipe book or an informative blog. Brands and businesses looking to leverage Instagram in their own social media channels may want to buy Instagram likes in order to boost their internet presence and engagement with their posts.
3 Be ethical and green
Gen Zers are a very ethically-minded group. This generation, which makes up 25.9 percent of the US population, would prefer to interact with a brand that has a noble mission behind it, whether that’s a fashion store that charges more without using unethical labor or a green water company. So as a food blogger, you should be emphasizing using sustainable products, and promote less waste (for example, storing food in glass instead of plastic containers).
Additionally, if you focus on raising awareness of other cultures through your food blog, you’ll connect more to this generation. Connecting food to travel is an important part of the food industry: it’s how we understand each other. As the late celebrity chef Anthony Bourdain said, “Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life – and travel – leaves marks on you. Most of the time, those marks – on your body or on your heart – are beautiful. Often, though, they hurt.”
These are some great ways to get Gen Zers to start reading your food blog. It’s all about understanding what their values are, and where they spend their time online to find you.
Why did you start food blogging? What’s the best part, writing about the food or tasting it?