Everyone knows why social media influencers are having a good time. Platforms like Instagram offer excellent opportunities to earn thousands of dollars on every post. However, when you look at their growth, you may wonder how they do so well when you are still stuck with your concern about the unimpressive follower count. After all, you also wish to make money and enjoy all the goodies of life that come with it. But one thing that most users struggle with is figuring out the stage that allows them to earn. Well, it is no secret that brands value follower count. Although there is no rule of thumb around it, you must understand that the requirement may vary from one niche to another.
How much can you expect to make through Instagram?
Again, there is no standard answer to this because many factors determine the amount of money you can make on this platform. These include the choice of brand/ product/ services, monetization process, content quality, engagement, number of followers, etc. The most popular way of getting income through this channel includes sponsored posts. For example, someone can charge $25-$50 per post in the beginning. However, if an account boasts 30-80k followers, they can ask for hundreds of dollars per piece of content. The amount can touch at least $1,000 and above if it has 100k followers.
Nevertheless, it would be best to be realistic with your expectations about what you make from your Instagram account. And the number of followers on your page can be a credible indicator. So it’s better you first build this. The recent blog on Instagram followers can guide you on this. Hence, don’t forget to check it.
How many followers do you need to start earning from Instagram?
Usually, you need to have at least 1000 followers on your profile. Then, the more you add, the more you get to attract better rates. Still, you shouldn’t ignore one critical aspect –quality is bigger than quantity. You have hundreds of followers on your page, but most of them are either dormant or non-engaging. It wouldn’t help you much. Brands work with influencers after scrutinizing every aspect of their account. They check followers, engagement rate, and engagement quality. In this context, they also want to know the frequency of interactions on your posts before making an offer.
So, make sure to invest your time, energy, and money in getting quality followers. Accounts that engage with your posts by liking, sharing, and commenting demonstrate trustworthiness and stickiness. For brands, it matters a lot.
How to identify profitable niches on Instagram?
So, it is no secret that your account has to get quality followers first, which requires a set of actions from your end. But do you know which area or business can give you better income? Although many options are available, you can pick beauty, fashion, health & fitness, parenting, lifestyle, photography, music, animals, food, etc. If you don’t believe this, you can sneak a look at beauty industry data.
As per some sources, about 65% of the teenage audience purchases beauty products through influencers and social media. Probably, that’s the reason why Instagram has about 96% of beauty brands. People look for product reviews, makeup and beauty tutorials, and other things before buying. So, brands depend on influencers as a part of their strategy to increase their reach to the target audience.
Do you need proofs for other niches? Let’s explore the pet industry. Pet influencers tend to have millions of followers. People enthusiastically like, comment, and share cute photos of different pets, including dogs, cats, foxes, hedgehogs, and more. Another thing you need to be aware of is that it is a billion-dollar industry.
Besides, you can also choose health and fitness. It is also a multi-billion dollar industry. Hence, it doesn’t need any guessing that Instagrammers will be searching for fitness equipment, workout tutorials, and products. If you collaborate with such companies, you can make some easy money through this platform. However, make sure you have a fit body too. Then, anyone will trust you when you set an example for them.
Understanding these aspects is critical because you will have to build your follower count as per the choice of your niche. For example, suppose your account has mostly those users who enjoy makeup and dressing up. But you are more comfortable with the fitness segment. Now, this mismatch can cause trouble. Therefore, it is essential to choose your niche and target group wisely.
Since there are many ways to attract the right audience to your page, you don’t need to stress much. Keep building your followers, engagement rate, etc. Once you reach a certain level, you can approach brands. Start with smaller ones, though. Also, work for them for affordable rates. Slowly, even bigger brands may start noticing you if your posts do better.