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video marketing
Blogging, Business & More

Marketing Through Video Content & Various Videography Types

With tons of digital content you can find online, from video-sharing platforms like YouTube to OTT programming streaming sites like Netflix, it is evident that people prefer watching as a leisure activity. That’s why more businesses are opting for video marketing–promoting their brands through one or more of several videography types, like educating customers or even vlogging.

The need for video marketing

If your business, like many others, wants to reach more potential customers, video marketing is definitely one of your best bets. From small brands to larger corporations, they employ various videography types or formats that appeal to the public and make their products or services known. Video marketing can be a creative avenue to convey a business’ message much more clearer.

And of course, marketing through digital content is there to promote your brand, especially across the internet and several social channels. Higher affiliation with the brand means an increase in customer interest, which can translate to conversion and a boost in revenue.

Marketing through the use of different kinds of videos (from promotional to educational) is a powerful tool for businesses. They can add value to a business by creating higher engagement and brand awareness. Businesses enlist the help of an expert video production crew, which can help them in the process of creating digital content through any one or a combination of the various videography types, which we break down below.

Different types of videography to choose from

There are different videography types that you might already know, but we’ve classified them in the list here. This is so you can have an overview of the genres or kinds of videos you can consider the next time you want to market your brand through digital content. We categorized them by their main purpose or the nature of their creation.

Promotional Videos

Tons of TV ads utilize this type of videography, which intends to promote a business or the brand and its products and/or services. What makes it different from other kinds of videos is that “promos” are geared towards the target customers of a brand or business, whether they are regular patrons or new ones. Promotional videos tap into the specific needs or desires of the people. They go along the lines of: “Looking for a brand new phone that is tailored to your busy routine?”, “Craving for sushi?” or “Wanting to book a relaxing travel vacation tour?”

Upon getting to the needs or wants of people, promotional vids can then offer or convince you on how a brand can be of help. Other times, these types of videos often highlight why they are better than the competition, and why they should trust their brand. You could even add other tactics like testimonials from other customers or recommendations from celebrity endorsers or influencers. Promos can also be voice-overs while a series of video clips spliced together are shown. 

Entertainment Videos

Perhaps, this is something many of us are most familiar with, and the most varied of the common kinds of videos when marketing. And true to its name, this video type is meant to entertain the audience. Think of music videos, narration, mini-films, or a funny skit. Other times, promoting a brand is a subtle agenda. When people are amused, it’s likely they’ll talk about it, and brand engagement increases.

But don’t get us wrong, they are not limited to happy, gimmicky content. They can also tackle heartbreaking or heartwarming stories, like a sort of a short but impactful film. Just imagine the various types of over-the-top content shown on on-demand streaming services like Netflix or Hulu. You can even go interviewing people, like ambush interviews, or do a late-night show format. You’ve got tons of options so marketing your brand is not limited to only one genre, and your creativity is the only limitation.

Video Blogs (Vlogs)

Actually, you can consider video blogs as a form of entertainment, but we think it deserves a category of their own due to their distinct nature and origin. Video blogs have existed since the masses can afford their own camcorders, but have risen to wild popularity in the age of the internet. It’s what you expect in a blog, personal and anecdotal–but in video format. 

Brands are reaching out to influencers, especially those with a lot of following because vlogs often have high engagement on social media due to their relatability. Content creators can further market a business by reviewing or testing out the product or services, which are often perceived as genuine by internet users and can therefore organically reach more potential customers.

There are certain elements of other kinds of videos that overlap with vlogs now (like a talk show or game show type), but the essence is that creating vlogs is more personal and showcases spontaneity. They were originally unscripted, and usually are simple and easy to edit or put together (although many “vloggers” are now putting more effort into their content with the growing size of video production crew). 

Documentary Videos

This is traditionally a non-scripted form of media that chronicles real events to inform or emphasize actual situations not mostly known to people, and as a sort of historical record or “documentation.” Whereas vlogs are often personal and don’t really need a core message, documentary videos require in-depth research and an interesting take with a new angle, which is often not common to mainstream media. 

Documentary video production crew likely picks topics they are devoted to or inspired by or those that have societal or cultural relevance. Filmmakers then follow a particular story or a series of expositions related to the subject matter they’ve chosen in order to highlight information or expose an uncommon truth. They also need to communicate the significance of their film and the need to document it.

Although it’s true that documentary films relay and deliver facts to the audience, it doesn’t mean that creativity is not required or restricted. Actually, piecing up the documentary shots is not an easy undertaking, and it takes an imaginative mind in executing the angle that the film intends to emphasize. Like feature films, they can also incorporate striking cinematography or creative transitions. It’s rare for brands to market using this type of videography, but if you want to investigate a problem, you can commission a documentary to highlight a dilemma.

Educational and informative videos

If you have seen many TED talks, this is what educational or informative videos are mostly for: to share knowledge. They offer a teaching experience to their audiences by explaining factual concepts or ideas and are not limited to the lessons taught at school. They could even tackle complex lessons that are easier explained in video format compared to mere reading only. It can be one of the videography types you can opt for if you want to stray away from traditional “promos.”

Examples can include making tutorial videos or a step-by-step guide to doing something, or they can be about advice on life, career, relationships, or finance. And with educational vids, people are more likely to retain the new information they acquire, especially when coupled with related visuals. This has even gone more popular in recent years as more people are introduced to remote learning and online classes amid the pandemic.

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Forming or hiring a trusted video production crew to market your business in digital media is now easier than ever with businesses dedicated to this service. And also, a growing number of brands are utilizing at least one of the abovementioned videography types. That’s because video marketing can bring results and high engagement.

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