Designing Effective Brewery Merchandise
Brewery owners know that getting their brand out there is important. But how do you go about doing it? How do you make your brewery stand out from the competition? Beer enthusiasts are a fiercely loyal bunch, so it’s not as simple as just putting up a sign and waiting for customers to show up. There are plenty of breweries around, but only one can be the favorite – and that’s going to take more than just beer quality or customer service. It also takes creativity and attention to detail. Creating merchandise is a key part of your strategy if you want your brewery to succeed in this competitive marketplace.
Why Brand Merchandising is So Important
Merchandise is one of the most important tools a brewery has for marketing its brand. It’s a way to get your name and logo out there, to show your fans that you’re dedicated to them, and to create a connection between your customers and your product. Brewery merchandise can also be a valuable source of income, as fans are often willing to buy branded gear to support their favorite brewery. There are online sites that print on demand to create the perfect products for your brand and business. You can create fun T-Shirts for your employees and also sell them to your customers so they can boast their favorite brewery brand all the while promoting your business at the same time.
It is important to understand that not all merchandise is created equal. Some breweries do a great job and work hard to create products that capture their brand. Others, not so much. Some breweries invest in marketing by taking out ads and spending money on promotional events. Others slap a logo on some random t-shirts and expect that to do the trick. Companies like Melvin Brewing have worked hard to make sure that they have the most effective merchandise possible To create the perfect brewery merch, you need to know what your audience wants and how to appeal to them.
Brewery merch is a great way to create additional exposure for your brewery and generate revenue. But, not all brewery merch is created equal. Here are a few tips to help you create the perfect brewery merch:
Keep it Simple
When it comes to brewery merch, less is more. Keep your designs simple and easy to wear/use. It won’t sell if your merch has complicated designs and is difficult or inconvenient to wear/use. This will make them more popular with customers and easier to sell.
Make it Unique
Brewery merch should be unique to your brand and reflect your personality and style. You want customers to see your merch and immediately know it’s from your brewery. Generic designs will blend in with all the other merch. Use unique fonts, colors, and graphics to create a distinctly yours look.
Think About Function
When designing brewery merch, think about how it will be used. For example, if you sell beer growlers, your design should include a picture of a beer growler or have information about it so customers know what you’re selling.
Brewery owners know that getting their brand out there is important. But how do you go about doing it? T-shirts and hats are popular, but how about bumper stickers, keychains, or bottle openers? Get creative and think outside the box. Also, understand that people who have never heard of your brand before getting exposure from seeing others wearing your merch.
Make it Quality
Quality is important when it comes to brewery merch. If your merch is cheaply made, then it won’t sell. Customers can buy a t-shirt from Walmart for $5, but that doesn’t mean they’re going to buy a t-shirt from you. You want your brewery merch to be so desirable that customers will be willing to pay a little more for it.
Think about what you want your brand to represent and design merchandise to help you achieve those goals. Customers will be more likely to buy and use well-made and durable merchandise.
Think Ahead
Don’t wait until your brewery is established before creating merchandise. Plan and start designing items while you are still in the planning stages. This will give you time to make changes and get everything just right.
Creating the perfect brewery merch can be a challenge, but it’s worth the effort. With a little creativity and thought, you can create merchandise that will help promote your brand and generate revenue. Companies like Melvin Brewing are constantly evolving their merchandise to maximize effect. So get started today and see how well your merch sells!
Final Thoughts
Brewery Merchandise is one of the most important, yet underutilized, marketing tools a brewery has. It can be used to generate revenue and create additional exposure for the brewery and help educate customers about the brand.
Brewery owners should take the time to create unique, quality merchandise that accurately represents their brand and its personality. By doing so, they will increase sales and improve their brand’s awareness and create a loyal customer base.
